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February 17, 2012

What to Look For In a Graphic Design Agency

Your company branding it the one thing that makes you stand out from the crowd. It tells potential clients everything they need to know about you in an instant. So it has to be eye-catching, creative and representative of you as a business.

Creative graphic design agencies can transform your entire brand image with the use of colour, image and text. But before you take the plunge and sign on the dotted line, it’s important to shop around and find the best quote and company for you. Here are a number of things you should consider when choosing a graphic design agency:


You know your business better than anyone, so it is important that any graphic designer takes this into account. Choose a graphic design company that will work with you to help realise your vision. A good graphic design agency should collaborate with you to help create designs that convey the right messages about your business.

A logo, business card or flyer can often be the first time a potential client comes into contact with your company. The colour, font and even shape of the design will have an impact, and you want clients to take notice. A good graphic design agency will be able to adapt the way it works to your business. The right agency for you will help drive sales and increase your brand awareness.


Another significant thing to consider when selecting a graphic design agency is their portfolio. Ask to view their previous work, and even client testimonials to help decide if the company is for you. Is there variation between the designs or are they all carbon copies? You want to work with an agency that will create designs around you.

It is also essential to decide if you want to work with an agency that has worked within a number of sectors, or only within one niche. Both have their pros and cons so it is worth checking out both options. Weigh up what is best for your company, and what will create the best impact.


The location of your graphic designer is also something you need to consider. Some people don’t mind only contacting their designers via email, whereas other people prefer regular face-to-face contact.

If you can visit the agency in-house, the benefits are huge. You will be able to see the designs as they are in progress and make any changes that are needed. It is also much easier to discuss your vision for the brand in person. A good agency will also keep you regularly updated on their progress.

Choosing a graphic design agency is a big step, as the work produced will form a large part of your long term branding campaigns. Choosing a company purely because they were the first option, or the cheapest, is not always advisable. It is definitely worth investing time and money into selecting the right agency for you.


Community Author Bio:

Bird and Co Creative is a full service digital agency specialising in graphic design in Worcestershire. Contact them today to view their extensive portfolio and find out how they can transform your business brand.

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