I was forwarded this amazing animation video, The Scarecrow, which was published by Chipotle – Mexican Grill. The animation open’s up your eyes to the whole fast food mass processing that’s happening in this world. The animation has no voice acting and it still manages to strike home. We hope you enjoy this animation as much as we did.

The Scarecrow Animation by Chipotle

The Scarecrow Animation

Behind the Scenes of the Scarecrow Animation

The behind the scenes explain the whole marketing campaign and the creation of the animation and what they hoped to achieve.

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Ruan Smit started Pixelsmithstudios with the vision of creating a new design orientated environment of sharing, learning and expertise development amongst local Animators,Illustrators and VFX artists.