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Choosing the right font for a business logo is a big challenge. It’s what the brand identity will be built around, and you’ll be staring at it for a long time. Your logo is often the first thing customers see, and the wrong font can lead to all sorts of negative associations.

You want a font that’s memorable, easy to read. It needs to work well on a variety of collateral, scale well, and ultimately, fit your brand identity.

And while you might be tempted to look into free logo fonts, these can come with plenty of complications from copyright issues. As well as problems with sizing and characters offered. Some might even ask you to credit the creator, which ruins any logo.

Purchasing a top-quality font from websites like Creative Market is the best way forward when looking for a logo font.

Best Font for Logos

The type of logo font you’ll choose will depend on what kind of business it’s for. Often a clean and simple font is the best choice. But there are also businesses that better lend themselves to calligraphy fonts or, in some cases, rustic fonts.

Whether you’re designing a logotype or logomark, here are our top picks for logo fonts.

Cool Logo Font

Eye-catching, dynamic, and effortlessly cool, Bison will draw in eyeballs no matter where it’s placed.

Popular Logo Font

Sometimes the best choice for your brand is one that has a sense of familiarity to it. Connect – Font For Logos is a popular logo font that will be familiar to your audience without being identical to another brand. 

Business Logo Font

If you’re looking for a professional and clear font, Neulis is the best business font. Not only is it easy to read and has design flair, but it will scale well.

Best Fonts for Logos Reviewed:

Finding the perfect font to suit your needs can be tricky, especially with all the varieties available online. That’s why we’ve put together a list of our favorite fonts for logos.

1.   Connect- Font For Logos

  • Sans-Serif minimalist font
  • $
  • Three options for each letter

This minimalist font is an ideal choice for your logo design. Each letter variation option is stunning, and they allow for plenty of creativity and variations. The alternate characters offer the perfect way to emphasize different letters in your logo.

The font includes punctuation and additional characters. As well as three options for Latin letters, numbers, and basic multilingual letters. And if you’re looking for a heavier typeface, this font style also comes in a Bold and Black option.

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2.   Prelia Logo Font

  • Sans-Serif
  • $
  • A-Z, 0-9 and 54 punctuation marks

Prelia Logo Font is a typeface designed specifically for logos. While it may not work in long text, it is striking when used in a logo. This urban font for logos includes A-Z characters, numbers 1-9, and 54 punctuation marks

The simple smooth letters are ideal for scaling up logos as well as scaling them down. Simple yet effective, this font will work well on a variety of collateral (and it won’t break the bank either).

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  • Sans-Serif
  • $$
  • Includes ten all caps fonts

If you’re searching for a powerful font for your design, Bison is an excellent choice. This font family offers extensive language support.

In this font family, you’ll find four weights; Bold, Demibold, Regular, Light, and a thick and thin outline. All of which allow you to be ultra-creative. It also has all the numbers and punctuation marks you’ll need and supports italics.

The only downside is that it doesn’t have any lowercase letters.

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4.   GRAVITAS

  • Modern, futuristic font
  • $
  • Standard characters, uppercase, numbers, and punctuation

This modern Sans-Serif font includes the ideal combination of futuristic and geometric elements for your logo. Gravitas has standard characters in uppercase letters as well as both numbers and punctuation.

The best part about this font is that each character has multiple variations. You can choose from five different letter options when you’re designing your logo.

Unfortunately, this font only has one weight and doesn’t have lowercase letters.

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5.    London Font

  • Luxe serif font
  • $
  • Uppercase letters, numbers, and punctuation

Create an elegant and timeless logo with this stunning serif font. It boasts an eye-catching thick to thin contrast as well as sleek lines that will be sure to make your logo stand out. It’ll work well on a variety of collateral, and it’s not too pricey.

London also offers multilingual support for Western and Central European languages. Unfortunately, it only has uppercase letters and a single weight.

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6.   Volkschaft

  • Script
  • $
  • Uppercase, lowercase, numerals, and punctuation, also includes a swash font

If you’ve got your heart set on a Coca-Cola style font, Volkschaft is a super bold script typeface that’ll do the trick. Inspired by retro fonts and graphics, this vintage typeface is sure to make for an incredible logo.

This font also has OpenType features offering stylistic alternates, swashes, and ligatures. You’ll be able to express your creativity and mix and match pairs of letters.

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7.   Neulis Font Family

  • Geometric sans serif and modern script hybrid font
  • $$
  • Normal and Alt families, swash capitals (PUA-encoded), and stylistic alternates

Whether you’re looking for a font with some flair or a simple, clean logo font, you can create a captivating logo with this hybrid font. Neulis’ characters are inspired by script letterforms and script-style exit strokes.

The Neulis Alt version of the font offers a more restrained option. This can be used on its own or in combination with the normal version of Neulis. The font family includes 36 different fonts ranging from thin to extra bold weights. It also offers italic support.

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8.   Sylvester Typeface

  • Condensed display typeface
  • $
  • All caps typeface with basic glyph characters

Simple yet effective, this clean, modern all-caps font is ideal for creating striking logos.

If you’re looking to create a more vintage style logo, Sylvester also comes with a rough version. But if you’re in the market for sleek letters and crisp finished, the regular version of the font will work wonders.

It includes numbers and punctuation inspired by vintage typography in both the font’s rough and regular version. Unfortunately, it doesn’t offer multilingual support, different weights, or lowercase letters.

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Choosing Cool Fonts for Logos

Looking for top logo fonts for a corporate logo, clothing logo, or a personal project? There are plenty of high-quality options to choose from. Our list only covers a few of the best logo fonts we could find, but we have plenty of other font posts that cover even more options that could work in your logo.

Matthew Davison

Written by Matthew


Matt is about 80% nerd, 10% writer, 10% animal lover. His love for PC's started at the tender age of 4 and his love for animation and motion graphics fairly soon after. You can normally find him behind a computer screen or playing with his dog Rusty.